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Economic theories:
Buyer-supplier Relationship
The dynamic interaction and commercial linkage between purchasers and providers of goods or services, focusing on contract fulfillment and trust-building.
Early Supply Involvement (ESI)
A procurement strategy where suppliers are involved in the product development process at an early stage to enhance innovation and reduce costs.
Relationship Management
Strategies and practices for maintaining and enhancing relationships with clients, customers, and other stakeholders.
Need Recognition
The first stage in the buying process, where the consumer identifies a need or problem that needs to be solved or fulfilled.
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