A Market Development Strategy Would Not Involve

question 30

Multiple Choice

A market development strategy would not involve:

• A) selling the existing product in new locations.
• B) offering the same product to a different demographic group.
• C) using customer experience to develop new uses for the existing product.
• D) selling new products to consumer's purchasing the firm's existing products.

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Definitions:

Skinner

B.F. Skinner, an American psychologist known for his work in behaviorism and for developing the theory of operant conditioning.

Pigeons

Birds that are often found in urban areas, known for their ability to find their way home over long distances, used in research for studying navigation and behavior.

Critical Thinking

Analytical thinking aimed at assessing the validity of information to make logical conclusions.

Reinforcement

In psychology, a process in which a behavior is strengthened or increased by the consequences that follow.