Examlex
Funds obtained from ________ are the least expensive in terms of cost and control.
Product Competitor
A company or brand that offers similar products or services within the same market, competing for the same customers.
Noncustomers
Individuals or entities that are potential but current non-consumers of a company's products or services.
5W Model
A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).
Situation Analysis
The process of collecting and evaluating information about an organization's environment to identify strengths, weaknesses, opportunities, and threats.
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