Unrealistic Goals Are a Common Reason for Failure of the Marketing

question 33

True/False

Unrealistic goals are a common reason for failure of the marketing plan.

---

Definitions:

External

Relating to, situated on, or coming from outside a particular place or entity.

Achievement Motivation

The drive or urge to attain a goal or a standard of excellence, often related to the persistence and effort people put into tasks to meet personal and societal criteria of success.

David McClelland

is known for his work on achievement motivation, including the theory that people are motivated by the need for achievement, power, and affiliation.

Need Achievement Theory

A psychological theory that explores motivation and focuses on how an individual's need for achievement influences their behavior and performance.