The Most Common Approach to Gathering Primary Information Is

question 59

Multiple Choice

The most common approach to gathering primary information is: 

• A) observation.
• B) focus groups.
• C) experimentation.
• D) interviewing.

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Definitions:

Point Estimate

A single value (or point) estimate derived from sample data to approximate a population parameter.

Confidence Interval

A range of number sets, derived from statistical analyses of samples, assumed to hold the invisible value of a population characteristic.

Margin of Error

An expression of the range within which the true value of a statistic is expected to fall, based on sample observations.

Standard Error

A measure of how much sample means of a given data set are expected to vary, serving as a statistical indicator of precision.