The Number of Goals and Objectives in the Marketing Plan

question 37

Multiple Choice

The number of goals and objectives in the marketing plan should be:

• A)2-4
• B)4-6
• C)6-8
• D)8-10

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Definitions:

Barbara Tversky

A cognitive psychologist known for her work in spatial cognition and cognitive maps.

Systematically Distorted

Refers to information or communication that has been altered in a consistent and predictable manner, often leading to misconceptions or biases.

Heuristics

Simple, efficient rules, often hard-coded by evolutionary processes, that help in making decisions, forming judgments, or solving problems.

Visual Image

A mental picture or representation of an object or scene that is generated by the brain.