List the 4 Major Factors of the External Environment Identified

question 26

Essay

List the 4 major factors of the external environment identified by the marketing system.

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Definitions:

Intensity of Shock

In experimental contexts, this refers to the strength or level of an electric shock administered, often used in research studying learning and behavior.

Group Conformity

The tendency of individuals to adjust their attitudes, opinions, or behaviors to align with the norms of a particular group or society.

Milgram

Refers to a series of social psychology experiments conducted by Stanley Milgram, demonstrating the willingness of participants to obey an authority figure's instructions to perform acts conflicting with their personal conscience.

Obedience to Authority

A form of social influence where an individual complies with orders from an authority figure.