Distribution,pricing,and Promotion of the Product Are Discussed in Which Section

question 3

Multiple Choice

Distribution,pricing,and promotion of the product are discussed in which section of the plan  

• A) Marketing
• B) Production
• C) Merchandising
• D) Organization

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Definitions:

Buy Centers

Groups or committees within organizations responsible for making purchasing decisions, often consisting of members from various departments.

Purchase Decisions

The process by which consumers identify needs or desires, gather information, evaluate alternatives, make the buying choice, and reflect on the satisfaction with the purchase.

Consumer Decision-Making Process

The stages a consumer goes through, from identifying a need to post-purchase evaluation, in choosing a product or service.

Hierarchy Of Effects Model

A marketing model that outlines the sequential steps consumers typically go through, from awareness of a product to purchase decision.