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The tendency among many entrepreneurs is to:
Perceived Risk
The potential for loss or adverse outcomes that consumers or businesses believe exists when deciding on a purchase or investment.
Pro Forma Financial Statement
Financial statements based on hypothetical scenarios or projections, used to forecast a company’s financial performance.
Financial Forecast
A projection or estimate of a company's future financial performance based on current trends, historical data, and anticipated events.
Cash Flow Statement
A financial document that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.
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