Offering a Small Product Range to a Small Number of Customer

question 43

Multiple Choice

Offering a small product range to a small number of customer groups is: 

• A) a narrow-scope strategy.
• B) an imitation strategy.
• C) a broad-scope strategy.
• D) a way of reducing market uncertainties.

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Definitions:

Receptive

Open and willing to consider or accept new ideas, suggestions, or changes.

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An individual who writes or produces content about food, including recipes, restaurant reviews, and culinary tips, often shared on a blog or social media.

Technology Personality

A reflection of an individual’s levels of social media use and how they use media to connect to others.