Perceived Desirability Refers to the Degree to Which an Individual

question 21

True/False

Perceived desirability refers to the degree to which an individual has a favorable or unfavorable evaluation of the potential entrepreneurial outcomes. 

---

Definitions:

Marketing Message

The core idea or theme communicated by a business to its target audience, intended to inform, persuade, or remind consumers about its products or services.

Value Of A Franchise

The worth of a franchise business, including its brand recognition, proprietary knowledge, and ongoing support, which can attract potential franchisees.

Service Delivery System

The framework and processes used by an organization to provide services to its customers efficiently and effectively.

Competitive Advantage

A unique attribute or ability that enables a business to outperform its competitors.