Most Employees Favor ___________________

question 59

Multiple Choice

Most employees favor ___________________.

• A) external recruiting
• B) internal recruiting
• C) a mix of internal and external recruiting
• D) external recruiting for executives only

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Definitions:

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.

Mixed Branding

A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.

U.S. Food and Drug Administration

A federal agency of the United States Department of Health and Human Services, responsible for protecting public health by ensuring the safety and efficacy of drugs, biological products, and medical devices.

Heartwise Cereal

A fictional or specific brand of cereal marketed for its cardiovascular health benefits.