Examlex
How does an organization interact with its society stakeholders?
Types
Varieties or categories of something, classified based on common characteristics or attributes.
Attribute-Based Choice
Process in which consumers select a product based on attribute-by-attribute comparisons across brands.
Affective Choice
The decision-making process influenced by emotions and feelings, where individuals choose based on the emotional appeal of an option rather than its objective attributes.
Attitude-Based Choice
Process that involves the use of general attitudes and summary impressions.
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