Examlex
The efficiency of an assembly line is found by a ratio of the sum of all task times divided by the cycle time.
Information Search
The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.
Product Knowledge
Understanding and information regarding a product’s features, benefits, usage, and application.
Evoked Set
The group of brands or products an individual considers as options in a purchase decision.
Inept Set
A group of products or brands a consumer is aware of but deliberately chooses to avoid.
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