As a Consultant You Have Been Asked to Generate a Unit

question 81

Multiple Choice

As a consultant you have been asked to generate a unit demand forecast for a product for year 2014 using exponential smoothing.The actual demand in year 2013 was 750.The forecast demand in year 2013 was 960.Using this data and a smoothing constant alpha of 0.3,which of the following is the resulting year 2014 forecast value?

• A) 766
• B) 813
• C) 897
• D) 1,023
• E) 1,120

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Definitions:

Annual Report

A comprehensive report on a company's activities, financial performance, and strategies presented annually to shareholders.

Department Heads

Individuals in charge of overseeing specific departments within an organization, responsible for leadership and strategic planning in their areas.

Internal Audience

Refers to the members within an organization or group who are the intended recipients of a message or communication, such as employees or departments.

Marketing Planner

A professional responsible for developing strategies to promote a product, service, or brand, planning campaigns to reach target audiences effectively.