HIV Survives Outside the Human Body

question 20

True/False

HIV survives outside the human body.

---

Definitions:

Position

The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.

Target Segment

A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.

Segmentation Attractiveness

The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.

Ideal Point

The position at which a particular market segment’s ideal product would lie on a perceptual map.