Setting Realistic Goals for Behavior Change Means Having

question 45

Multiple Choice

Setting realistic goals for behavior change means having

• A)several alternative goals.
• B)simple goals.
• C)open-ended long-term goals.
• D)challenging but not impossible goals.

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Definitions:

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.

Sales Promotion

A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.