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If the value of the euro increases relative to the U.S.dollar, then French goods will be less expensive in the U.S.
Uncontrollables
External factors that a business cannot control or influence, such as economic conditions, competition, and government regulation.
Limitations
Constraints or restrictions that hinder progress or reduce the effectiveness of actions and strategies.
Converted
Refers to customers or users who have taken a desired action as a result of marketing efforts, such as making a purchase or signing up for a newsletter.
Threats
External factors or conditions that could potentially cause harm to an organization's ability to achieve its goals.
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