Consumer Tastes and Preferences _____

question 8

Multiple Choice

Consumer tastes and preferences _____

• A)are determined solely by advertising.
• B)are relatively stable over time.
• C)do not vary from one consumer to another.
• D)are irrelevant to utility analysis.
• E)can be measured in terms of units of utility.

---

Definitions:

Capital Structure

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, which is used to finance its overall operations and growth.

Times Interest Earned

A financial ratio that measures a company's ability to meet its interest payments on outstanding debt with its operating income.

Efficiency

The ability to accomplish a job with a minimum expenditure of time and resources.

Revenue Generated

Income received from business activities like sales, services, and other operations.