Which of the Following Is Not an Example of a Derived

question 10

Multiple Choice

Which of the following is not an example of a derived demand?

• A)increased interest in gardening during the spring leading to an increase in the demand for hoes and shovels
• B)strong ticket sales for a concert causing the producers to schedule an extra show and demand more ushers
• C)an increased use of robots leading to a decrease in the demand for labor
• D)the development of alternative fuels made from corn leading to an increase in the demand for corn
• E)increasing demand for music leading to the construction of more recording studios

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Definitions:

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.