Examlex
The change in total product from employing one more unit of the resource is the _____
Cognitive Dissonance
A psychological state in which an individual experiences discomfort due to holding contradictory beliefs, attitudes, or actions simultaneously.
Foot-In-The-Door Phenomenon
A compliance tactic that involves getting a person to agree to a small request to increase the likelihood they will agree to a larger request later.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues to promote a response without demanding critical analysis of the content of the message.
Fundamental Attribution Error
The tendency to overestimate personality-based explanations for others' behaviors while underestimating situational factors.
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