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Consumers generally consider the process of learning about the efficiency and durability of various brands of refrigerators _____
Key Decision Makers
Individuals or groups who have the authority to make critical decisions within an organization or project.
Medium
A means or instrumentality for storing or communicating information.
Communication Channel
A medium through which information is transmitted from one entity to another, such as spoken language, writing, or electronic media.
Specific Purpose
A clear, concise statement that outlines the particular objective or goal of a speech, presentation, or document.
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