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Bloom and Co

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Bloom and Co.has no debt or preferred stock⎯it uses only equity capital, and has two equally-sized divisions.Division X's cost of capital is 10.0%, Division Y's cost is 14.0%, and the corporate (composite) WACC is 12.0%.All of Division X's projects are equally risky, as are all of Division Y's projects.However, the projects of Division X are less risky than those of Division Y.Which of the following projects should the firm accept?


Definitions:

Price Fixing

An illegal agreement among competitors to fix prices at a certain level rather than allowing them to be determined by free market forces.

Clayton Act

The Clayton Act is a U.S. antitrust law enacted in 1914, aimed at promoting competition and preventing monopolies.

Antitrust Laws

Legislation enforced to prevent monopolies and promote competition among businesses.

Celler-Kefauver Act

A U.S. law passed in 1950 to beef up antitrust regulations by restricting corporate mergers and acquisitions that could lead to decreased competition.

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