Which of the Following Statements Is CORRECT

question 43

Multiple Choice

Which of the following statements is CORRECT?

• A) The factors that affect a firm's business risk are affected by industry characteristics and economic conditions.Unfortunately, these factors are generally beyond the control of the firm's management.
• B) One of the benefits to a firm of being at or near its target capital structure is that this eliminates any risk of bankruptcy.
• C) A firm's financial risk can be minimized by diversification.
• D) The amount of debt in its capital structure can under no circumstances affect a company's business risk.
• E) A firm's business risk is determined solely by the financial characteristics of its industry.

Identify the strategic importance of customer representation within a firm by salespeople.

Recognize the concept and importance of SPIN selling and adaptive selling in personal selling.

Appreciate the critical role of salespeople as links between the firm and customers.

Acknowledge the importance and steps of the personal-selling process, including prospecting and sales presentations.

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