Super Cola Is Considering the Introduction of a New 8

question 24

Essay

Super Cola is considering the introduction of a new 8 oz.root beer.The probability that the root beer will be a success is believed to equal .6.The payoff table is as follows: $$\begin{array} { l | l c } & \text { Success } \left( s _ { 1 } \right) & \text { Failure } \left( s _ { 2 } \right) \\\hline \text { Produce } & \$ 250,000 & - \$ 300,000 \\\text { Do Not Produce } & - \$ 50,000 & - \$ 20,000\end{array}$$ Company management has determined the following utility values: $$\begin{array} { l c c c c } \text { Amount } & \$ 250,000 & - \$ 20,000 & - \$ 50,000 & - \$ 300,000 \\\hline \text { Utility } & 100 & 60 & 55 & 0\end{array}$$
a.Is the company a risk taker, risk averse, or risk neutral?
b.What is Super Cola's optimal decision?

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Definitions:

Social Judgment

The process by which people make evaluations or judgments about other people, events, or ideas based on social and cultural norms.

Rational Decision Making

A multi-step process for making logically sound decisions that aims to follow the orderly path from problem identification through solution.

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, involved in decision making, problem solving, and controlling behavior.

Proper Sequence

The correct order in which events, actions, or processes should occur based on logical progression or established rules.