An Ad Campaign for a New Snack Chip Will Be

question 13

Essay

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below. $$\begin{array} { c c c c } \text { Medium } & \text { Cost Per Ad } & \text { \# Reached } & \text { Exposure Quality } \\\hline \text { TV } & 500 & 10000 & 30 \\\text { Radio } & 200 & 3000 & 40 \\\text { Newspaper } & 400 & 5000 & 25\end{array}$$ If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.

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Definitions:

Purchase Aspect

The considerations and factors that influence a buyer's decision to acquire goods or services.

Trial Close

A sales technique where the seller asks a prospective buyer for feedback on a product or service before the final close.

Urgency Close

A sales technique that aims to expedite a decision from the buyer by emphasizing the limited availability of the offer, creating a sense of urgency.