Let M Be the Number of Units to Make and B

question 23

Multiple Choice

Let M be the number of units to make and B be the number of units to buy. If it costs $2 to make a unit and $3 to buy a unit and 4000 units are needed, the objective function is

• A) Max 2M + 3B
• B) Min 4000 (M + B)
• C) Max 8000M + 12000B
• D) Min 2M + 3B

---

Definitions:

FMOT

First Moment of Truth; a marketing concept referring to the first time a consumer encounters a product and forms an impression.

Sustainability

The principle of meeting current needs without compromising the ability of future generations to meet their own, often focusing on environmental, economic, and social balance.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Transparency

The practice of being open, honest, and straightforward about various aspects of a company's operations, policies, and decisions.