An Ad Campaign for a New Snack Chip Will Be

question 13

Essay

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below. $$\begin{array} { c c c c } \text { Medium } & \text { Cost Per Ad } & \text { \# Reached } & \text { Exposure Quality } \\\hline \text { TV } & 500 & 10000 & 30 \\\text { Radio } & 200 & 3000 & 40 \\\text { Newspaper } & 400 & 5000 & 25\end{array}$$ If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.

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Definitions:

Human Error

Mistakes made by people, often resulting in problems or accidents, which can occur in various contexts like workplaces and technology use.

Unintentional

Not done on purpose or without intending to cause a particular result, often leading to unintended consequences.

Tailgating

An unauthorized person following someone with authorized access through a secure entryway, or a safety issue related to driving too closely behind another vehicle.

Unintentional Threat

A security risk that arises without malicious intent, often due to negligence or lack of awareness.