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Define the variables and constraints necessary in the LP formulation of the transshipment problem.
Sales Promotions
Short-term incentives to encourage the purchase or sale of a product or service, including discounts, coupons, contests, and free samples.
Media Cooperation
A collaborative effort among various media outlets to enhance information sharing and distribution.
Absolute Costs
The total expenses incurred in the manufacturing and distribution of a product, including materials, labor, and overhead.
Promotional Element
Components of the promotional mix used by a company to reach its marketing objectives, including advertising, sales promotion, personal selling, and public relations.
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