Grush Consulting Has Five Projects to Consider Revenue from Each Project Is Also Shown

question 34

Essay

Grush Consulting has five projects to consider.Each will require time in the next two quarters according to the table below. $$\begin{array} { c c c c } \text { Project } & \text { Time in first quarter } & \text { Time in second quarter } & \text { Revenue } \\\hline \text { A } & 5 & 8 & 12000 \\\text { B } & 3 & 12 & 10000 \\\text { C } & 7 & 5 & 15000 \\\text { D } & 2 & 3 & 5000 \\\text { E } & 15 & 1 & 20000\end{array}$$ Revenue from each project is also shown.Develop a model whose solution would maximize revenue,meet the time budget of 25 in the first quarter and 20 in the second quarter,and not do both projects C and D.

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Definitions:

Routine Problem Solving

A consumer decision-making process used for purchasing frequently bought, low-cost items that requires minimal search and decision effort.

Stimulus Discrimination

The ability of an individual to differentiate between similar stimuli and respond to them differently.

Selective Retention

The psychological process by which individuals remember information that is consistent with their beliefs and attitudes while forgetting or ignoring contradictory information.

Routine Problem Solving

The use of simple, habitual decision-making strategies in buying situations that are familiar and not considered to be of high importance.