Examlex
One advantage of portfolio diversification methods is that they are applicable to all FIs, regardless of their size.
Marketing Mix
The set of actionable areas that a company uses to promote its brand or product in the market, traditionally identified as the 4Ps: Product, Price, Place, and Promotion.
Service Marketing Strategy
Service marketing strategy involves creating a plan to effectively promote and sell intangible services as opposed to tangible products, focusing on elements such as service quality, customer experience, and relationship building.
Inseparability
A characteristic of services indicating that they are produced and consumed simultaneously, making the quality of the service dependent on the provider-customer interaction.
Radio Frequency Identification (RFID)
A technology used to automatically identify and track tags attached to objects, using electromagnetic fields.
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