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The larger the interest rate shock, the smaller the interest rate risk exposure of an FI.
Price Consideration
The process of determining the price at which a product or service will be offered to the market, taking into account factors like cost, competition, and demand.
Internal Marketing
The promotion of a company's objectives, products, and services to its own employees, with the aim of increasing job satisfaction and maintaining high morale.
Increased Efforts
Enhanced or more vigorous attempts to accomplish a task or reach a goal, often requiring additional resources or energy.
Centralized Marketing Structures
Organizational layouts where decision-making and marketing activities are concentrated in a single or few locations, often at the headquarters.
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