Examlex
Convexity is a desirable effect to a portfolio manager because it is easy to measure and price.
Market Leader
A company that has the largest market share in a given industry, dominating the competition in terms of sales, innovation, or brand recognition.
Low-involvement Product
A product that requires minimal thought and effort from the consumer prior to and during purchase.
Situational Influences
External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.
Purchase Decision Process
The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.
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