A Method of Measuring the Interest Rate or Gap Exposure

question 49

Multiple Choice

A method of measuring the interest rate or gap exposure of an FI is

• A)the duration model.
• B)the maturity model.
• C)the repricing model.
• D)the funding gap model.
• E)All of the above.

---

Definitions:

Sales Message

Communication aimed at persuading potential customers to purchase or consider a product or service.

Central Selling Feature

The key attribute or benefit of a product or service that is emphasized in marketing or sales efforts.

AIDA Approach

A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or communication to engage consumers effectively.

Persuasive Message

Communication designed to influence the attitudes, beliefs, or behaviors of the recipient through logical or emotional appeals.