Morr Logistic Solutions Corporation Has Developed a New Forklift-Model QY-49-That

question 131

Multiple Choice

Morr Logistic Solutions Corporation has developed a new forklift-model QY-49-that has been designed to outperform a competitor's best-selling forklift. The competitor's product has a useful life of 10,000 hours of service, has operating costs that average $3.70 per hour, and sells for $109,000. In contrast, model QY-49 has a useful life of 40,000 hours of service and its operating cost is $2.10 per hour. Morr has not yet established a selling price for model QY-49.
-From a value-based pricing standpoint what is QY-49's economic value to the customer over its 40,000 hour useful life?

• A) $500,000
• B) $193,000
• C) $146,000
• D) $391,000

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Definitions:

Covert

Hidden or not openly acknowledged, often used in the context of psychological phenomena or operations.

Self-guidance

The ability to direct one's own actions and decisions independently, often based on personal values, knowledge, and goals.

Coping Thoughts

Cognitive strategies employed to manage stress, mitigate negative emotions, and handle challenging situations or thoughts.

Test-taking Anxiety

Anxiety experienced before or during exam situations, which can impair the ability to perform well.