Morice Industries Inc

question 21

Multiple Choice

Morice Industries Inc. has developed a new injection mold, model IA-05, that is designed to offer superior performance to a comparable injection mold sold by Morice's main competitor. The competing injection mold sells for $54,000 and needs to be replaced after 1,000 hours of use. It also requires $7,000 of preventive maintenance during its useful life. Model IA-05's performance capabilities are similar to the competing product with two important exceptions-it needs to be replaced only after 2,000 hours of use and it requires $8,000 of preventive maintenance during its useful life.
-From a value-based pricing standpoint what is model IA-05's economic value to the customer over its 2,000 hour life?

• A) $114,000
• B) $68,000
• C) $108,000
• D) $60,000

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Definitions:

Marginal Cost

The expense incurred from the manufacture of an extra single unit of a product or service.

Monopolist

An individual or entity that has exclusive control over the supply of a particular good or service, allowing for the manipulation of prices.

Minimum Wage Law

Legislation that sets the lowest hourly wage rate that an employer can legally pay its workers.

Employment

The condition of having paid work or the total number of people currently employed in the economy.