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Manter Corporation manufactures and sells a single product. The company uses units as the measure of activity in its budgets and performance reports. During June, the company budgeted for 6,900 units, but its actual level of activity was 6,940 units. The company has provided the following data concerning the formulas used in its budgeting and its actual results for June:
Data used in budgeting:
Actual results for June:
-The selling and administrative expenses in the planning budget for June would be closest to:
Public Relations
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Promotional Activities
Marketing efforts designed to inform, persuade, or remind customers and potential buyers about a product or service to increase sales.
Goodwill
The intangible asset that allows businesses to earn a higher return than a comparable business with the same tangible assets might generate.
Price Setting
The process of determining the selling price of a product or service, based on costs, market demand, competition, and profitability goals.
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