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Managers Can Use a Variety of Methods to Estimate the Fixed

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Managers can use a variety of methods to estimate the fixed and variable components of a mixed cost. In account analysis, an account is classified as either variable or fixed based on the analyst's prior knowledge of how the cost in the account behaves.


Definitions:

Social Media

Platforms that enable users to create, share content or participate in social networking.

Traditional Marketing

Marketing techniques that utilize traditional channels such as print media, broadcasting, direct mail, and telephone to communicate a marketing message to consumers.

Indirect Competition

Competition between businesses offering different products or services that satisfy the same customer needs or desires.

Direct Competition

Companies or businesses that offer the same or similar products or services and target the same customer base, competing directly in the market.

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