__________ Involves the Planning,direction,and Control of Personal Selling Activities,including Recruitment,selection,training,motivation,compensation,and

question 65

Multiple Choice

__________ involves the planning,direction,and control of personal selling activities,including recruitment,selection,training,motivation,compensation,and evaluation of members of the sales force.

• A) Human resource management
• B) Integrated marketing communications management
• C) Sales management
• D) Marketing management
• E) Sales administration

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Definitions:

Effort

The amount of physical or mental energy expended towards achieving a goal or task.

Skill-Based Pay

A compensation system that rewards employees for the skills and knowledge they acquire and are able to apply in their jobs, rather than for their job title or position alone.

Blue-Collar Workers

Blue-collar workers are individuals engaged in manual labor or skilled trades, often involving physical work in industries such as manufacturing, construction, and maintenance.

U.S. Organizations

Organizations that are based or operate primarily within the United States, governed by U.S. laws and regulations.