Steve Is Working on the Message to Convey in His

question 59

Multiple Choice

Steve is working on the message to convey in his firm's advertising campaign.As a starting point,Steve should first consider

• A) the due date for his contribution to the campaign.
• B) touting the key benefits of his firm's services.
• C) what competitors are doing.
• D) which media he wants to use.
• E) whether or not he uses the product being advertised.

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Definitions:

Negative Proposition

A statement or assertion that denies something or states a position in opposition to a certain idea or claim.

Disjunctive Syllogism

An argument based on deductive reasoning that uses elimination to present just two options in its premises.

Sound

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Perfectly Flat

Describing a surface that is completely smooth and level, without any bumps, curves, or inclines.