Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

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Definitions:

Neuroticism

A personality trait characterized by tendencies toward anxiety, moodiness, worry, and envy.

Involuntary Unemployment

Occurs when individuals are willing and able to work at prevailing wage rates but cannot find employment.

Psychological Well-Being

A state comprising elements like self-acceptance, positive relationships with others, autonomy, environmental mastery, purpose in life, and personal growth.

Five-Factor Model

An approach that outlines human personality via five major traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.