The Difference Between Advertising and Publicity Is That Advertising Is

question 29

Multiple Choice

The difference between advertising and publicity is that advertising is

• A) more effective in reaching consumers.
• B) almost always used in conjunction with consumer satisfaction surveys.
• C) a paid form of marketing communication.
• D) designed to remind consumers, while publicity is used to persuade consumers.
• E) designed for very targeted audiences, while publicity reaches mass audiences.

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Definitions:

Addiction

A complex condition, a brain disorder marked by compulsive engagement in rewarding stimuli despite adverse consequences.

Prohibition Years

The period from 1920 to 1933 in the United States when the manufacture, sale, and transportation of alcoholic beverages were legally prohibited.

Alcoholism

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, often leading to a range of physical, psychological, and social problems.

Drug Addiction

A chronic disease characterized by compulsive, or uncontrollable, drug seeking and use despite harmful consequences and changes in the brain, which can be long-lasting.