Informative Advertising Is Used to

question 96

Multiple Choice

Informative advertising is used to

• A)prompt repurchase of a product.
• B)create and build brand awareness.
• C)trigger an emotional response.
• D)gather information about consumers.
• E)convince consumers to take action.

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Definitions:

Customer Value

How a customer views the value of a product or service compared to other available options.

Video Teleconferencing

A technology that allows people in different locations to hold face-to-face meetings without needing to be in the same place, through the Internet and video equipment.

Social Networks

Online platforms that allow users to create profiles, share content, and interact with friends and communities.

Face-To-Face Encounter

A personal interaction between two or more people in the same physical location, often for business or social purposes.