One of the Advantages of Niche Media Is It Often

question 106

Multiple Choice

One of the advantages of niche media is it often allows marketers to

• A)reach a larger audience than mass media.
• B)use major events like the Super Bowl.
• C)change and personalize messages for different audiences.
• D)sell cooperative advertising space to cosponsors.
• E)spend fewer advertising dollars.

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Definitions:

Poisson Approximation

A methodology in statistics used to approximate the probability of a given number of events happening in a fixed interval of time or space.

Probability

The measure of likelihood that an event will occur, expressed as a number between 0 and 1.

Random Variable

A variable whose values depend on outcomes of a random phenomenon. It can be discrete or continuous.

Standard Deviation

A metric that quantifies the spread or variation of a dataset in comparison to its average value.