________ Channels Are Used to Reach a Broad Audience; ________

question 35

Multiple Choice

________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.

• A)Niche media; mass media
• B)Media mix; media buy
• C)Media buy; media mix
• D)Mass media; niche media
• E)Promotion; institutional

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Definitions:

Basicity

A measure of a substance's ability to donate electrons or accept protons, commonly applied in the context of acids and bases.

Nucleophilic

Characteristic of a chemical species that donates an electron pair to an electrophile to form a chemical bond in reaction.

t-Butoxide

A strong, non-nucleophilic base, often used in organic synthesis, derived from tertiary butanol.

Ethoxide

An alkoxide derived from ethanol, used as a strong base in organic synthesis, with the formula CH3CH2O-.