The Additional Sales That Can Be Attributed to an Advertising

question 16

Multiple Choice

The additional sales that can be attributed to an advertising campaign are known as

• A)payload.
• B)impact.
• C)lift.
• D)the campaign increment.
• E)ROI.

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Definitions:

Inelastic

Describes a situation where the demand or supply for a good or service is less responsive to changes in price.

Elastic Demand

A situation in economics where the demand for a product is sensitive to price changes, leading to a significant change in quantity demanded if the price increases or decreases.

Wage Increase

Refers to the rise in the hourly, daily, or monthly payments made to employees for their work or services.

Total Payroll

The complete amount of money a business pays to its employees over a specific period, including wages, salaries, bonuses, and deductions.