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Tom asks you how to measure gross rating points and how to compare results from various media.How would you respond?
Cognitive-Behavioral Therapist
A mental health professional specializing in cognitive-behavioral therapy, which focuses on changing unhelpful cognitive distortions and behaviors.
Behavior Therapist
A professional who uses principles of behaviorism to treat psychological disorders and improve clients' behaviors.
Operant Conditioning
A teaching process where the intensity of behaviors is refined by the introduction of positive reinforcers or the application of negative feedback.
Light-Exposure Therapy
A treatment modality using scheduled exposure to light of specific wavelengths to treat disorders like seasonal affective disorder.
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