In the IMC Communication Process,the __________ Encodes the Marketing Communication

question 78

Multiple Choice

In the IMC communication process,the __________ encodes the marketing communication message.

• A) instructor
• B) sender
• C) transmitter
• D) communication channel
• E) receiver

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Definitions:

Networks

Complex systems of interconnected individuals, computers, or organizations.

Formal Organizations

Are secondary groups designed to achieve explicit objectives.

Inconspicuous Level

A state or condition not clearly visible or attracting attention, often due to subtlety or understatement.

Best Chance

The most favorable or advantageous opportunity or possibility to achieve success or a desired outcome.