Advertising Agencies Often Provide the IMC Function of Comparing Their

question 138

Multiple Choice

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is most likely trying to avoid noise problems associated with

• A) competing messages.
• B) lack of clarity in the message.
• C) a poor choice of medium.
• D) an extended feedback loop.
• E) a flaw in the medium.

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Definitions:

International Customs

Established practices and rules that govern the exchange of goods and services across national borders.

Treaties

Formal agreements between two or more sovereign states, governed by international law, regarding various matters such as trade, peace, and mutual aid.

Agreements

Mutually accepted conditions or terms that form the basis of a contract between two or more parties.

Commercial Activity

Operations and actions undertaken by businesses and individuals to produce, buy, or sell goods and services in an attempt to generate profits.