Most Manufacturing and Retailing Marketers Worry Constantly About Whether or Not

question 133

Multiple Choice

Most manufacturing and retailing marketers worry constantly about whether or not their IMC efforts are paying off.They assess various forms of __________ to determine what is working and what is not.

• A) noise
• B) pretesting
• C) precoding
• D) encoding
• E) feedback

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Definitions:

Retention Ratio

The segment of net earnings kept by a corporation instead of being paid out to its shareholders in the form of dividends.

Net Income

It represents the total earnings of a company after subtracting all expenses, taxes, and losses from the total revenue.

Cash Dividends

Payments made by a company out of its earnings to its shareholders, typically in the form of cash, representing a portion of the company's profits.

Retention Ratio

The percentage of net income that is retained in the business rather than paid out as dividends; synonymous with Plowback Ratio.